What should advertisers, media agencies and media in particular to pay attention in the coming year?
Various studies have emphasized the same fact: television is still the strongest advertising medium. Innovative television formats increase the spontaneous memory of an advertisement by up to 20%. Spontaneous recollection of advertisements among respondents was further increased if advertisers also added internet video advertising to television advertising, such as on YouTube or other social networks. So internet video strengthens the television star. Not only that: consumers who see an ad for a particular brand on television think that they are more trustworthy and more liked, which in turn leads to more sales.
The impact of social networks and media on consumers and brands
Of the total people who have joined the community of a brand, 72% have a more positive attitude towards a particular brand, 71% are more likely to buy that brand, 66% feel more loyal to the brand, and 63% recommend that others they join. All of these figures are part of the results of the Wave Social Media Survey and the relationships between users and brands on social networks.
The data presented is a great source of information for brands looking to build contacts with consumers, enabling Fastbridge to better plan its online media presence with the ability to predict consumer behavior.
A Coca-Cola bottle made of plastic from the ocean
New cutting-edge technology turns low-quality plastics into new and improved plastics that can be used for food and beverages.
Coca-Cola has showcased its first test bottle made from recycled and recycled plastic from the sea, which makes it clear that in the future it will be possible to use sea waste to make recycled packaging for food and beverages.
Around 300 test bottles are made, each containing 25% recycled plastic. The plastic comes from the Mediterranean and associated beaches. In isolation, this is a small step in the right direction..
